Smart & Flexible is the key to the Future CRM!

One size fits all“. Does this phrase hold good when it comes to business and software applications?

Many CRM systems are built to fit varied industries and business sectors. In the early days, having any CRM would mean that you have multiple options that you can use as your CRM would comprise of everything to anything and that’s why you had to pay a hefty price for the same. Hence, the one size fits all approach was acceptable.

Over the years, CRM solutions have evolved to offer many features that can work on a customized approach to fit into any business. The focus has changed to a flexible mode that that can be opted as needed. It comes down to the features and functions that any business wants to priortize and the costing varies based on what has been chosen rather than everything.

The current demand is that CRM has to respond in a different way to every individual in the organization. That would mean virtually every individual interacting with an organization’s CRM system needs a view of that system that is uniquely personal. So in fact, it becomes contrary of the one-size-fits-all system. Instead of being a huge system offering everything to everyone, it should be a system that simply returns whatever information, in whatever form, to whatever interface, an individual needs – whenever it’s asked to.

The future CRM demands to have a personal view which should present the information I need, remind me in the way how I want it to be reminded and the CRM should definitely be smart enough to deliver my personalized experience in a device – appropriate manner.

And ‘Smart” is the real key here. Moving forward, market is looking for the CRM systems that can truly deliver value to users and customers, CRM systems that are smarter, dynamically personalized for each individual’s needs, and capable of helping us handle the more complex challenges.

Saying that, there are a lot of CRM software choices today in the market, but consider the importance of using a system that was designed with you in mind. One that fits your business.

Having a project plan ready for CRM Implementation

CRM Implementation

The success of a CRM project greatly depends on the planning and strategy that has been done for the CRM implementation. The CRM Implementation project plan is like a road map connected to various activities of each department which must be clearly defined and understood to make it work.

This article can help you plan on the successful CRM implementation, so lets get started.

1. Detailed Analysis

Ensure to review your internal process. What are the steps involved from the initial contact of the customer to winning the deal? How does the contact get allocated and assigned? What are the most time consuming steps? What steps in the process can be automated? etc.

2. Current System

How are the quotations and invoices being generated? How does the team manage the documents? How are all the details recorded and where is it stored? If you were already using a different system, then what went wrong with it? This can help you have clear idea on what you can expect from your CRM system and how to implement the missing points.

3. Get the team involved

Talk to your team and understand the pain points of their work process and what can help them to improve their productivity. Understand which people are involved in what process and how this can be set in place when you have a CRM system.

4. The data migration

Understand the possibility of migrating your existing data into the system and also ensure to move away the junk data which is no longer needed so that once your CRM system is ready, your team can focus on the things that are needed to. The unnecessary administrative work need not be pushed again into the CRM.

Once you have the above points ready, chalk out a plan on the kick off dates. Each of the stage can have a time line associated based on the priorities for your process.

The CRM configuration is the base to get your CRM process into the execution. So it is important that you have the configuration plan ready based on the above points discussed. Altering the configuration after the system being rolled out can bring chaos to the entire plan and also to the team.

Remember not everything can happen in one day. Configuration is one side of the story. But the other side is when your team has to get involved, start understanding the system and get the CRM system rooted into their everyday process and only after certain period of time things would change and the process becomes much easier.

If you would like me to help you on the above plan or answer any questions on what is involved in a CRM implementation, then contact me at +91 95389 25641 . You can also send your email to info@maplecrm.com

Why to shift your business operations into CRM?

The seemingly unending list of task and follow ups to do and with so many activities is it not a daunting task for you team to keep note of things here and there and finally end up forgetting where? & who will take the responsibility of missing those follow ups?

Ultimately it is the frustration that comes out from every individual who is not able to efficiently manage the work and the from the management who believes that the problem lies within the team.

Here are few of the reasons why CRM can be a great help to you business:

1. Administrative burden

When manually done, it is an inefficient way of managing activities and ends up in encountering with a lot of human errors plus it comes with unnecessary time wastage which can definitely be avoided by having a CRM in place that can help not only to eliminate the administrative tasks but also to improve the output results.

2. Process Issues

Maintaining and managing records in an efficient and easy to use manner is vital for every business. When needed, the details should be easily accessible and available for your team. The problem of having the details stored at individuals desk or paper may not solve the problem rather, an online CRM can be of great help to quickly access what is needed at anytime anywhere without consulting one another.

3. Keeping a tab

Being in the management is no less an easy job when it comes to tracking & monitoring the staff performance. With an efficient CRM solution in hand, you can connect and look into the staff activities and their performance without any trouble. You would not need your staff to come to you when you need to know something rather you can simply use your CRM to fetch & analyse what you need.

CRM is not just a customer management system, it is strategic tool that helps in managing your complete business process with ease.

Maple CRM software solution is an easy to use online CRM application that offers comprehensive packages with high capabilities suitable for both small & medium level organisations.

Call +91 95389 25641 to know more on Maple CRM offerings and how it can be helpful for your business.

or Visit http://maplecrm.com/ to subscribe for a free demo session.

Customer Service Software

Many companies are willing to invest huge money in customer service. Do you know why?
It’s because they know that good customer relationships can generate a nice return. Improving customer service and managing better relationships with them is definitely one of the best ways to grow your business. Also, it is a known fact that it is much more efficient to keep existing customers than focus resources on searching for new ones.

Providing good customer service is a tedious process. You need to build resources and have a strategic plan in place to make the service function in an efficient way, meet the customer expectations, etc. However, there is a payback. Good customer service can reduce marketing and operational costs.

Great service makes your customers feel that you care about developing a long-term relationship more than just making a sale. Focusing on delivering customer service will benefit your business in a number or ways.

Maple CRM which is a cloud based CRM solution lets you streamline the customer support process, increase efficiency and reduce resolution time of customer queries.

The solution provides updated data at real time letting your customer service agents to quickly respond to the customer queries. So the support calls can be accurately and efficiently processed, thereby improving the customer service process and increasing the customer satisfaction. Also, providing excellent customer service can set you apart from your competitors.  A good customer service using Maple CRM system can bring higher efficiencies.

With real time updates to customer service metrics through charts and reports, managers can analyze the the data to identify the areas of improvement. The solution is designed to help your team deliver service from anywhere at anytime. It lets your team be more productive, resolve more cases and satisfy your customers.

Record, Measure and Optimize your customer service process and improve your business using Maple CRM software. Visit http://maplecrm.com/ for more details.

How to make use of a CRM Software?

There are multiple ways how CRM can be beneficial to your business. It is for you to identify the loop hopes and let CRM do the work there. Here are few ideas that you can implement in your business process.

Integrate it with your Accounting and Billing department:
Your accounting team can easily have access to the customers financial data & invoice history and can easily generate invoices for customers without spending much time.

Internal Collaboration:
CRM can help your teams to work together more effectively on customers, projects and opportunities.

Review your support process:
Taking time to analyse and review the support process to see whether there is any quicker way of doing things can have a big impact on productivity.

Track customer history:
Analyse which of your products or services are your customers using Understanding the customer buying preference can help in improving customer support and increase the potential to cross-sell other products and services.

Use of Marketing Automation tools:
This tool can help in monitoring the leads interactions and set up automated campaigns and identify the sales-ready leads and target them. This will help in focusing on the most promising opportunities.

Issue Tracking:
CRM enables you to keep track and manage customer complaints. Tracking and managing customer complaints within the CRM application can increase the visibility of issues to the staff and lets to take proactive actions to address the root causes of problems.

Capture Feedback:
How well is your organization running and what could be improved? Often these are ignored. It is ideal for an organization to identify the potential changes and address it.

Integrate Lead creation:
You can integrate your CRM system to your website enabling the automatic creation of lead by reducing the need to re-key data & increase the speed of lead response.

Do you have any queries? Contact Us.

Online CRM in India

One of the most important feature of any effective online CRM is the seamless access to all the information anytime, anywhere through the use of the Internet. Maple CRM being an online CRM offers this and much more.

From Sales Automation to Email Marketing, from Contacts Manager to sending bulk SMS, from managing customer service to regular follow-ups, Maple CRM provides an easy to use and a powerful CRM solution that can help you to minimize your administrative work and maximize your business success.

Online CRM or Cloud based CRM comes with cost effective packages meaning there won’t be heavy investments for hardware or server. The solution is simply accessible over the internet and there is no wastage of time for installation or setting it up. Online CRM is an effective solution for small businesses.

Maple CRM comes with variety of features that can ease your day to day business functions. Here are few of the Maple CRM highlights:

  • Customer Management
  • Contact Management
  • Activities and Schedules
  • Follow ups and Calendar
  • Email Campaign
  • SMS facilities
  • Dashboard and Reports
  • Auto Reminders to email
  • Lead Management
  • Website query management
  • Activity notes
  • Quotation and Invoice management
  • Product Catalogue
  • Charts & Analysis etc
  • Integrations
Maple provides an automated CRM system which increases the efficiency of customer service and sales followups and helps in managing the interactions easily.
Contact us today to discuss your cloud computing needs. Moving services to the cloud can be a complex task, but we can make it easy and a worry free process.

Improving Business with CRM

Improving business using CRM is the most widely used concept in the market these days. CRM offers multiple benefits that can overall improve your business functions. Maple CRM which is an easy and efficient CRM provides a tool for managing business. With its features that helps in effectively managing the business operations, it has proven to be a simple and useful CRM software for any industry. Maple includes:

  • Customer Management
  • Contact Management
  • Activities and Schedules
  • Follow ups and Calendar
  • Email Campaign
  • SMS facilities
  • Dashboard and Reports
  • Auto Reminders to email
  • Lead Management
  • Website query management
  • Activity notes
  • Product Catalogue
  • Charts & Analysis etc

With major trends that has emerged in the industry, organizations are using technologies and tools to automate all the business processes.

CRM tool:- Tools like Maple CRM have automated the business functions that involves sales, marketing and customer service. With multiple features that could benefit the company in improving business, it has smoothen the complete customer cycle from sales to support.

Internet Technology:- With internet, the business life has changed the way of interacting, collaborating, sharing and performing actions and tasks. Internet has helped organizations and customers to interact easily and effectively.

Data Management:- Collection and accessing the data of the organization is the primary focus for any CRM. Maple helps in managing the business data and fetching it whenever required for sales forecast, marketing campaigns or for any business decisions.

With such technology trends and tools like Maple CRM, organization can completely change the operational method and improve the sales process effectively. This also improves the overall productivity and help organizations to make better decision making.