CRM Software Solutions

Improving your  business performance is not always easy but with CRM, you can avail an effective business strategy and improve the work performance and productivity.

You can stay organized by keep a tracking of all the work flow, all your leads and employees. Being organized helps you not to miss out any opportunity and contact those potential customers and have everything in record.

Besides the reporting features to track your work, the CRM Software Systems can serve as the ultimate tool for many areas of your business including sales, marketing and customer service.

With CRM software application, you can pull up the entire customer information when the customer calls you for any service. You will be able to give an efficient and quick customer service.

You can also automate your marketing campaigns and measure the results through reports.

Read more about CRM Software Solutions .

 

Maximize Lead Conversions

In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.

So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.

  • According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.
  • Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.
  • Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.
  • Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.
  • CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.

Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.

 

Free CRM – Is it really worth?

Before implementing a free CRM, you should compare the benefits and drawbacks of it with the paid CRM solution to ascertain the best results and to clarify whether the free CRM solution will be able to carry out the customer management needs.

Many companies are offering free CRM solutions, with some upfront benefits. Free CRM may be the right one for you if you’re  a start-up organization still growing your customer contacts list.

Not to forget, that free CRM tools allows you to try before you make a purchase.

If the free application can give you what your business needs without any compromises then better grab the one. But if getting it will eat up your resources as they spend time in figuring it on how to use it, then better to go for a paid one which would offer user friendly and efficient features.

Note that when you plan to upgrade your system to a different one can be a painful experience. Migrating the complete data is a real headache. So if you are expecting to grow anytime soon, then keep this in mind. Also, if you do select a free system, can it be upgraded for a fee? That would solve your worries of upgrading by paying as you grow.

Also will you get enough support for free tools if any queries or issues? Many free CRM tools have their limitations like amount of data that you upload or no of files you upload, no of contacts you can add etc. There are chances that you are entering duplicate customer data instead of realizing that the customer information already exists. You may be restricted in running necessary searches or getting reports. When it comes to paid CRM, these options are all included.

In some cases, you can go for 15-30 day free trials or opt for paying nominal fees to start and use it for few days before purchasing the entire CRM application. This helps in understanding the CRM before considering it for your business.

On the whole, free CRM tools are worth for start-up organizations only. Free CRM solutions are not a perfect solution because as you grow you’ll find out that you need a robust solution. Instead you can choose a paid CRM solution with the least available package and further upgrade it when required.

 

CRM as a business tool

CRM Softwares are as good as you make use of it. The software gives a platform for your business to handle the business functions and to automate the business processes. Be it for Sales, Marketing or Customer Service, the software can help you to ease your business work.

CRM consists of a specialized data center of customers or lead related information. CRM provides a value to an organisation by enabling the staff to see the relevant information of the customer. The staff people can update all the interaction and communication details that occurs between the company and the customer. With the help of CRM, the organization can formalize the pre-sales functions, sales fulfillment and also support processes to be implemented in the application.

The end result of good CRM implementation would be that customer will have better experience with the organization in both sales as well as customer service interactions. This would maximize the organizations ability to sell products and services to customers in a much efficient way.

Most companies have different techniques and tools to improve business process and procedures. The most common tool is the use of spreadsheets. Spreadsheets were one of the mostly used method for managing all the business related process. The use of spreadsheets can be very productive for an individual but it does not scale well for the entire organization. Technology has changed now and so are the people who use it.  CRM should be considered as a tool for all the team work. Usage of CRM also helps to cut down the internal communication to an efficient level as reporting and communication can be easily tracked in the CRM software itself.

The CRM should be considered as a platform and not just another database. The CRM has the capacity to operate various functions and the information stored in the database can be reused throughout.

 

Maple for Sales, Marketing and Customer Service

Maple deals with Sales, Marketing & Customer Management.

Maple’s Sales & Marketing module enables you to analyze the entire sales cycle and successfully manage your sales pipeline and marketing campaigns.

The core functions of Sales & Marketing tool are:
• Email & SMS Marketing
• Lead generation from website, email or spreadsheets (MS Excel file)
• Marketing campaigns automation.
• Lead to Sale funnel management
• Bulk SMS (India mobile numbers only)
• Design HTML email templates
• Grouping & Tagging
• Reports and Graphs for analysis

Maple provides an automated CRM system which increases the efficiency of customer service and manages the interaction easily.

The core functions of Customer Management are:

• Service query created automatically from website/email/zipdial
• Activities and Schedules to manage work
• Automated response to customers on service query status
• Schedule SMS – Alerts to customer
• Automatic of Tickets to employees
• Send email and sms to customers
• Document management and Product Catalogue

Visit http://maplecrm.com/Maple_CRM_features.php to know the features of Maple CRM.


			

Defining rules for CRM implementation

CRM software is as good as the information it contains. Let your CRM work for its purpose. Have a quick check on the profiles and leads. Are the records up to date and whether it has been filled up with accurate data?

Its the fact that the last push isn’t going to happen in a hurry. So have a preventive maintenance right before you conduct any mail campaign. Here are few of the tips noted below that could avoid incomplete, incorrect or out of date information in the CRM system.

– Decide on a procedure for deleting duplicate entries. Also, ensure a method for the staff to check the record before adding a new entry. E.g. If one your staff is using abbreviation like HCL and the other one adding a new entry as Hindustan Computer Limited which is the full form. A policy on ensuring consistency of input will help to avoid duplications in future.

– Set the date for updating details. If you want your staff to update the records by end of the day or at the time of each inquiry etc.

– Always have correct spellings of your client names. If your staff sends an email to the customer spelling his name incorrectly, it would make customer unhappy.

– Set up procedures on how to respond to customer emails and what details are to be added in the CRM software from that interaction.

– Keep a track on the backup of CRM software. Who is responsible to take it? In case of his absence who should be handling it and where is it stored?

– Are the backups safely in your staffs hand? This is an important step when it comes to data security. Make sure that other employees don’t have the access to the data backup.

– Train your staff on how useful it would be for business to have accurate data in the CRM system.

– Know who has the rights to the software system – who can create data entries, who can modify or delete the records?

– Have a team leader or manager to check on the leads and customer details that are handled by the staff.

These practices will turn the whole business process flow smoothly. When the CRM is used in a best way, it can bring lot of opportunities.

CRM Software Success

CRM is not just a tool to automate the business process, it is a strategy used to improve the business productivity. CRM is used to change the business practices and let people focus more on customer needs.

CRM includes capturing, managing and making use of the information that you have about the customer. CRM enables you to understand the customer requirements and study their buying habits. Thus helping in Sales and marketing to funnel in the most possible prospects. All the business functions of your organization can be handled by CRM. Like selling products, providing service to customers, managing marketing campaigns, billing the customer, collecting the money from customers, etc. all can be taken care through CRM.

With Customer Relationship Management, it is changing the way people do their work. That involves new processes and training. CRM software installation does not mean that the CRM implementation has been done and now the business will run smoothly. Installation of the software may happen fast but it is difficult to know how long will it take for the overall culture change of the organization. The main concept here is the change that is involved and how people are going to adopt the new CRM culture.

Always have a defined goal planned and set the CRM implementation strategy carefully. Train your people to make them understand the business process change. Constantly show each of them how they will benefit from the changes using CRM. Also make sure that quality and accurate data is being added. Refine your process and set new goals and keep your employees informed about how it is going to improve and find more benefits.

The impact of CRM usage is tremendous and organizations can make use of CRM for streamlining all business activities.

 

Benefits of Good CRM

Customer Relationship Management (CRM) Softwares refers to a technological solution that help businesses manage customer relationships in an organized way. CRM softwares are considered as a tool that improves productivity and overall business functionality. It offers no of benefits to business.

1. Saves time – CRM automates day to day business tasks, allowing people to concentrate on their core business rather handling administrative tasks. Sales People can send more time on potential leads and customers.

2. Saves money – Efficient CRM system can help you save a lot of money. With Cloud CRM’s you do not need to invest on high level desktop CRM applications. All you would need is a computer and internet connection. No installations, upgrades or maintenance required. No need of transferring information to one department to another or to another branch. Everything is available in your CRM system and you just need to access it.

3. Quick and professional – With CRM system, you have all the data front of you whenever you need it. You do not have run through all your notes and excel sheets to get any detail when a customer calls you. You can give a better service in less time and your customer are happy with your instant replies.

4. Secure – All the data of your leads and customers are stored securely in your CRM system. You don’t have to worry about loosing any of your post-it notes that you had made a note of or in finding the right excel sheet. No worries about system crashing when you are using an online CRM. With CRM, information is stored in a centralized database allowing secure user access.

5. Convenient – If the all your staff is using the same CRM, then it is easy to share the information in the CRM system. Many CRM softwares offer email and sms options, thus simplifying your work. Nowadays, you have CRM softwares which are accessible from mobile devices, so that you can access the software from anywhere anytime. You can even add quick notes right from your prospect’s office.

6. Efficient Lead Generation – A good CRM can help you to generate leads very quickly. For instance, many CRM softwares are integrated into websites and social media campaigns which reates leads and assigns to the sales person immediately. Thus sales team can concentrate on hot leads to find fruitful results. Also all the activities can be easily tracked and have up to date information in the system.

7. Forecasting and Reports – With all the information that are put in the CRM system, it is easy to track each leads, salespersons activities, track performance etc. Reports can be generated for forecasting and analysis. This would help you to make better business decisions based on the analysis.

In today’s competitive business landscape small and medium…

In today’s competitive business landscape, small and medium-sized businesses need the most efficient and effective way to market to, sell to, and service clients. CRM, or customer relationship management, consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are the keys to achieve the goal.

CRM is a technological solution for small, medium or large companies which helps to manage all the details regarding their leads, inquiries or customers. Many customer management softwares are available in the market which serves from small to medium to large companies with easy to use features to complex ERP packages.

Maple CRM is an Online CRM which provides an integrated CRM solution to completely handle your business management as well provides automation for sales, marketing and customer service. The web based Maple CRM can be accessed from anywhere at anytime. Being user friendly and cost effective it serves any type of industry.

Maple CRM can be used from Travel Agents to Doctors, Chartered Accountants to Product Vendors and Manufacturers. We provide integration solutions with ZipDial and Call Center software applications. Also, Maple CRM can be linked to your websites or any web pages to generate automatic leads. We provide free code and support for this type of website integration.

It is an easy and efficient software with its fully customizable features can be used for all your business activities and can improve your business in growth and profitability. It is a complete CRM software for India. 

Customer Relationship Management Software for Small Business

CRM software is not a big company application. It is a necessity for every business when it comes to managing sales activities and customer service. Let’s say your business is slow and you need a pickup, if you are utilizing a CRM Software, you can look into your database and see who are the most likely prospects to buy again. Say you were offering products and one of the lead liked it but the price was little out of her range. Given that it was good business time that you were having and you had no reason to drop the price but you had noted it down in your CRM software and forgot about it. Now when you actually need business and you are okay to reduce the price, you go to your database and search for such possible leads and find this prospect and appropriate notes that were added. You contact this lead and make the offer and you may get the deal. You can also send promotional emails for such interested leads and get the deal using a CRM software.

That is just one example of how valuable a CRM Software system can be for your small business. Your database and your customer list are the most important things to your business. Stay in touch with customers periodically and they will remember you and recommend you. Definitely, small businesses need CRM Software as much as the big enterprises!

Benefits of small business CRM is not limited to just improving customer service levels, but also to quickly automate key business functions like Sales, Marketing and Customer Support. Implementing CRM for small business enables effective collaboration across all departments and business channels in real-time.

Having a CRM software system for business allows companies to improve employee productivity, shorten sales cycles and increase revenue, while cutting sales and marketing related expenses. Do remember that CRM is no longer an option to build your business, it is a necessity for your business strategy. It has become as important as the mobile phone that you carry along with you.

Maple CRM is one such software which was developed not only to serve the purpose of CRM strategy but also to give an ease of use and a useful interface to work on for small and medium businesses. Whether you want it for your sales team or for providing customer support, the software can ease your work with its flexible and customizable options. The software has been able to serve various types if industries in India and includes functionalities which can be used for day to day business activities.