{"id":903,"date":"2016-02-23T08:56:04","date_gmt":"2016-02-23T08:56:04","guid":{"rendered":"http:\/\/maplecrm.com\/blog\/?p=903"},"modified":"2016-02-24T08:58:20","modified_gmt":"2016-02-24T08:58:20","slug":"how-to-maximize-the-value-of-a-lead","status":"publish","type":"post","link":"https:\/\/maplecrm.com\/blog\/how-to-maximize-the-value-of-a-lead\/","title":{"rendered":"How to maximize the value of a lead?"},"content":{"rendered":"<figure id=\"attachment_905\" aria-describedby=\"caption-attachment-905\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/02\/124521664-500x300.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-905  \" title=\"Maximize the value of a lead\" src=\"http:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/02\/124521664-500x300-300x180.jpg\" alt=\"Lead Management\" width=\"500\" height=\"300\" srcset=\"https:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/02\/124521664-500x300-300x180.jpg 300w, https:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/02\/124521664-500x300.jpg 500w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-905\" class=\"wp-caption-text\">Maximize the value of leads<\/figcaption><\/figure>\n<p>Well, before talking about how we can maximize lets first understand whether we do consider the following in the business process:<\/p>\n<ul>\n<li>Have you done a measure on the sales performance?<\/li>\n<li>Do you have a tracking mechanism to find out the lead stages?<\/li>\n<li>Any analytics on how is the business process going?<\/li>\n<\/ul>\n<p>If you have most of the answers as NO, then it is more likely that you are managing inefficiently when it comes to your sales process. If\u00a0YES, then lets have a quick review on whether or not you are able to produce better results.<\/p>\n<p>Often business owners don&#8217;t or do not know how to track leads effectively. May be it is easy to know how many leads are coming in but may\u00a0not be easy to find out what is happening with the lead and where it stands today. So here are few ideas on tracking on the lead\u00a0status.<\/p>\n<p><strong>Tap the source of each lead:<\/strong><br \/>\nIt is important to identify from where you are getting the leads. This vital information can be used to derive the effective source from\u00a0where most of the leads come through. The analytics can further help you to make decisions whether or not to invest on some of the\u00a0sourcing methods.<\/p>\n<p><strong>Analyse the stages of leads:<\/strong><br \/>\nWith many of your executives actively working on various leads simultaneously, it is more than a necessity for the manager to keep a\u00a0note of where each of the leads stand today. Your sales staff must ensure to mark the lead stage as and when it is pushed forward in the\u00a0sales process so that the manager can easily pull out stage wise reports on every lead.<\/p>\n<p><strong>Segmenting your lists:<\/strong><br \/>\nIdentifying the leads at the right time makes a lot of difference for your sales staff or the manager. This is why segmentation is very\u00a0important for lead nurturing process. Segmentation can be done using various ways of classification which can be defined based on your\u00a0business process.<\/p>\n<p><strong>Get an instant response system:<\/strong><br \/>\nA lead is hot when it is contacted on time. Make sure that your lead is contacted back immediately as soon as it arrives. To accomplish\u00a0this, you need to have a system in place which notifies you on whom to call when.<\/p>\n<p>There are few programs called\u00a0<a href=\"http:\/\/maplecrm.com\/\" target=\"_blank\" data-cke-saved-href=\"http:\/\/maplecrm.com\/\">CRM systems<\/a>\u00a0(Customer Relationship Management solutions) that can be used to track and follow up on the\u00a0leads. A CRM system can definitely make a difference in business tracking and decision making.<\/p>\n<p><strong>Would you like to try out a CRM first? <a href=\"http:\/\/maplecrm.com\/free-crm-trial-india\/\" data-cke-saved-href=\"http:\/\/maplecrm.com\/free-crm-trial-india\/?src=em&amp;id=V160223\">Sign up<\/a> here now!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, before talking about how we can maximize lets first understand whether we do consider [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[46,3,14,452,36,308],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-crm","tag-crm-software","tag-crm-solution","tag-enquiry-management","tag-lead-management","tag-sales-leads"],"_links":{"self":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":2,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"predecessor-version":[{"id":906,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/903\/revisions\/906"}],"wp:attachment":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}