{"id":985,"date":"2016-11-17T12:24:12","date_gmt":"2016-11-17T12:24:12","guid":{"rendered":"http:\/\/maplecrm.com\/blog\/?p=985"},"modified":"2016-11-17T12:24:12","modified_gmt":"2016-11-17T12:24:12","slug":"optimize-and-measure-your-lead-source","status":"publish","type":"post","link":"https:\/\/maplecrm.com\/blog\/optimize-and-measure-your-lead-source\/","title":{"rendered":"Optimize and Measure your Lead Source"},"content":{"rendered":"<p>Can you quantify how many leads your business receives from each marketing channel? More importantly, do you know which channels bring your <b>most qualified prospects?\u00a0<\/b>As a business owner, it is vital that you are able to measure your lead source time to time to make strategic decisions and make profitable business.<\/p>\n<p>Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and to take it forward with you <strong>lead management<\/strong>.<\/p>\n<p><a href=\"http:\/\/maplecrm.com\/free-crm-trial-india\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-986 size-large\" src=\"http:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/11\/lead-source-article-1024x768.png\" alt=\"Maple CRM Solution\" width=\"640\" height=\"480\" srcset=\"https:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/11\/lead-source-article-1024x768.png 1024w, https:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/11\/lead-source-article-300x225.png 300w, https:\/\/maplecrm.com\/blog\/wp-content\/uploads\/2016\/11\/lead-source-article-768x576.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>If you are using any Marketing or Sales tool to <strong>manage your lead process<\/strong>, you would have noticed the lead source or account source as one of the field to capture. By putting in place the best practices, you will be sure you can measure the value of your sales process efforts.<\/p>\n<h3>Define lead sources<\/h3>\n<p dir=\"ltr\">Tracking lead sources can get confusing when leads encounter multiple touch points at a later stage. Ensure to have the lead sources defined which can be allocated whenever a new lead flows in. Most common applicable sources could be social media, advertisements, website, phone call, etc which can be followed with multiple others sources applicable to your business.<\/p>\n<h3>Avoid cluttering of lead source<\/h3>\n<p dir=\"ltr\">During the initial stages you might have identified a set of lead sources and over a period of time that may keep growing. However,\u00a0try to keep the number of lead sources to a minimum when customizing.\u00a0Many tools provide charts and graphs based on sources which can be very informative with a good set of valuable sources.<\/p>\n<h3>Keep the lead source constant<\/h3>\n<p dir=\"ltr\">Lead source should never change. The lead source is to identify where the lead is oginating from and that must not be changed once captured.<\/p>\n<h3>Analyze lead source<\/h3>\n<p dir=\"ltr\">The value of a lead from each source varies from company to company.\u00a0As important is the defining of your lead sources is, accurately tracking them is just as vital. If you are using <strong>Sales Management software<\/strong> or any <a href=\"http:\/\/maplecrm.com\/\">Marketing Automation tool<\/a>, you will be able to keep a good tracking process in place with different levels of metrics. Many tools offer various types of charts and reporting to have an indepth annalysis\u00a0on the lead sourcing which you can make use of.<\/p>\n<p dir=\"ltr\">Accurately tracking lead sources is certainly a major value proposition for most of the businesses.\u00a0Doing this step correctly is crucial to maximize your sales profits.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you quantify how many leads your business receives from each marketing channel? More importantly, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[475,3,160,70,119,36,279,246],"class_list":["post-985","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-classify-leads-in-crm","tag-crm-software","tag-crm-software-for-sales","tag-crm-software-india","tag-crm-software-solution","tag-lead-management","tag-lead-management-software","tag-sales-management-software"],"_links":{"self":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":1,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/posts\/985\/revisions\/987"}],"wp:attachment":[{"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maplecrm.com\/blog\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}