Contact management refers to the recording of the contacts which can include leads, prospects or customer contacts. You can maintain the regular communication of each of the contact and identify whether it would be converted or if needed store it as a future prospect. So you can determine about the contact depending on his interest.
If he is most likely not going to be your customer, you can remove that person from your contact list. So this contact list helps you to keep up-to-date contact information and you can refer it whenever required. Even while you are adding a contact, you can search and check whether it is already exists in the list or not.
Talking about contact management, you can maintain the history of the contact by adding all the details of your interaction with the customer. That helps you to know the progress of the contact and can help you in further follow up. When you have numerious contacts, remembering a history of one contact is not possible. Hence, using contact management you can refer to those added details and execute your further work.
If the contact management software further helps you in providing timely alerts to contact the lead or customer or to do some action it will be very much helpful.
So typical contact management software can include:
So contact management software could be beneficial for any type of industry who would like to maintain their contacts using a systematic approach. So the major advantage is to have all the contact details and activities stored in one convinient location. This brings in an efficient and an organized way of working for your business.
CRM's extend the features of a contact management software with much more comprehensive and extensive features to provide a full fledged platform all together.