Role of CRM in a business
Customers- The most prized asset of any business. CRM proves as an enabler and a catalyst to build the relationship between the customer and the company. CRM is Customer Relationship management Software. With a CRM, steady relationship with customers is maintained, which ultimately culminates into lesser lead leaks and greater productivity.
It is also important for a company to set specific goals and strategies they can use to achieve them. Once this has been done, they can look for a CRM product that can suit these goals. For example, if the goal of the company is to improve its customer support service, they will naturally want to purchase a program which will them meet this need.
While it is expected that a company will have to customize the product to a certain degree once they've purchased it, too much customization can be time consuming, and it can also be expensive.
CRM system involves multiple functions. CRM software has a core set of functions starting with the tracking of leads and ending with monitoring the service rendered to customers. Some of them are as listed below:
- Lead Capture
- Contact Management
- Prospect, Customer and Service Tracking
- Communication Overview
- Calendars and Task Sharing
- Leads and Project Management
- Charts and Reports