SMS Based CRM

SMS is one of the most - if not THE most - interactive and immediate communication channels available to marketers today. And SMS messages are most effective when targeted and personalized using data. SMS marketing is one of the best ways to reach consumers instantly. And the best part is that SMS reaches everyone, even those without smartphones.

You can improve your customer communication process and thus building a healthy relationship. In today's business market, people are becoming increasingly busy and difficult to reach. With majority of customers owning a mobile phone, it is easy to maintain the communication with them.

You can integrate SMS with your CRM thus mapping the application between the two - you and your customer.
So how can SMS be integrated and worked with CRM to provide better service?

1. Bulk SMS feature.
2. Conduct SMS campaigns and target your potential customers.
3. Schedule SMS and let it reach the customer accordingly.
4. Draft SMS templates and make use of it whenever required.
5. SMS alerts, reminders, promotion, schedules etc to customers.
6. SMS alert to Sales Agents for following up with the customers.
7. Order status update to customer through SMS.
8. Service booking through SMS.
9. Using SMS interface to update customer details by Sales Agents who are on the field.
10. Lead generation through SMS
11. Mobile surveys/polls

These are some of the examples where CRM and SMS together offers benefits to your company. Many such options are available which can broaden your sales strategy and improve marketing as well customer service support.