Today, most of the companies use online marketing methods to improve sales and gain revenue. Internet marketing is quite inexpensive and is also easy to track and analyse the statistics of the marketing campaigns.
What is Web-Marketing?
Web-marketing is simply called internet marketing where marketing of products or services happen over the internet. There are different types of internet marketing like Email Marketing, Display Advertising, Search Engine Optimization, Social Media Marketing, etc.
What is Email Marketing?
Email marketing means directly marketing a commercial message to a group of people using electronic mail.
Here, the leads are classified according to their interest or product or group etc and the possible customers are contacted by sending promo emails and informed about the product or service. Marketers can personalize email marketing campaigns. They can place their names and company logos in the body of the message.
What is Marketing Automation?
Marketing automation helps you to manage your leads. In case of lead generation, you concentrate on getting more lead contacts but in case of marketing automation, it is to transform the raw leads into sales pipeline. Marketing automation reduces repetitive tasks associated with the marketing process.
Marketing automation software develops an automated campaign to increase business sales. Marketers can track and monitor the progress of the marketing campaign.
Read more about Marketing Automation.