How to maximize the value of a lead?

Lead Management

Maximize the value of leads

Well, before talking about how we can maximize lets first understand whether we do consider the following in the business process:

  • Have you done a measure on the sales performance?
  • Do you have a tracking mechanism to find out the lead stages?
  • Any analytics on how is the business process going?

If you have most of the answers as NO, then it is more likely that you are managing inefficiently when it comes to your sales process. If YES, then lets have a quick review on whether or not you are able to produce better results.

Often business owners don’t or do not know how to track leads effectively. May be it is easy to know how many leads are coming in but may not be easy to find out what is happening with the lead and where it stands today. So here are few ideas on tracking on the lead status.

Tap the source of each lead:
It is important to identify from where you are getting the leads. This vital information can be used to derive the effective source from where most of the leads come through. The analytics can further help you to make decisions whether or not to invest on some of the sourcing methods.

Analyse the stages of leads:
With many of your executives actively working on various leads simultaneously, it is more than a necessity for the manager to keep a note of where each of the leads stand today. Your sales staff must ensure to mark the lead stage as and when it is pushed forward in the sales process so that the manager can easily pull out stage wise reports on every lead.

Segmenting your lists:
Identifying the leads at the right time makes a lot of difference for your sales staff or the manager. This is why segmentation is very important for lead nurturing process. Segmentation can be done using various ways of classification which can be defined based on your business process.

Get an instant response system:
A lead is hot when it is contacted on time. Make sure that your lead is contacted back immediately as soon as it arrives. To accomplish this, you need to have a system in place which notifies you on whom to call when.

There are few programs called CRM systems (Customer Relationship Management solutions) that can be used to track and follow up on the leads. A CRM system can definitely make a difference in business tracking and decision making.

Would you like to try out a CRM first? Sign up here now!

Smarter way to manage Sales Leads

Are you having trouble in keeping track of your leads? Are you able to make best use of the leads? Are you sure that your executives are following up with leads regularly?

Maple CRM ensures to have an organized and simple lead management system that not only lets you track your leads but also enables an efficient system for making the sales process easier and fruitful.

With Maple CRM, all your lead information is available anytime when required so that you can tap the prospect as needed. Maple CRM with Zipdial Integration provides an easy way to get leads instantly. Read more about Zipdial Integration.

Your Zipdial leads are created in Maple automatically within seconds. You can set automated rules to forward the leads to sales people based on customer location or phone number (existing leads/customers)

Your sales executive gets a reminder when Zipdial lead is created. Thus, enabling your executives to get a reminder to follow up back at the earliest.

Maple enables you to work on your prospects faster and more professionally than your competitors.

Maple also supports Website Integration and SMS integration. Read more about the various integration options from the Maple website .

The CRM solution enables you to keep a complete track of all the leads. It offers features that can help in adding schedules & reminders under various tasks and activities. You can easily monitor the unattended leads, converted leads and much more on a day to day basis, or monthly as per your need.

There are much more features.. contact us or visit our website to know more.