Hospitality industry being a major employer includes service sector work like tourism and food service along with lodging, restaurants, amusement etc.
Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types.
The industry has great opportunities to connect with new and the existing customers. With the present pace of booming IT sector, business hotels offer conference and meeting locations.
India is experiencing huge growth in this industry as India is seen to be the favorite vacation destination of foreigners and natives and the hospitality industry is working better towards improving itself.
Experience and research states that there are few crucial elements that points out to use CRM as a business strategy for both sales & marketing as well as guest service in Hospitality Industry. The fact is that even hotels need effective CRM solutions. One of the main concentrated benefits is that the CRM ensures that the hotel’s technology is up to date and that a hotel can track a customer’s satisfaction and the details of his stay.
CRM allows hotels to maximize profitability by creating loyal customers, improving customer service and improving customer retention.
Read some more benefits of using CRM for Hospitality Industry: CRM for Hotels and Resorts
Did you know?
The Ritz-Carlton Hong Kong is claimed to be the world’s highest hotel.