CRM software is not a big company application. It is a necessity for every business when it comes to managing sales activities and customer service. Let’s say your business is slow and you need a pickup, if you are utilizing a CRM Software, you can look into your database and see who are the most likely prospects to buy again. Say you were offering products and one of the lead liked it but the price was little out of her range. Given that it was good business time that you were having and you had no reason to drop the price but you had noted it down in your CRM software and forgot about it. Now when you actually need business and you are okay to reduce the price, you go to your database and search for such possible leads and find this prospect and appropriate notes that were added. You contact this lead and make the offer and you may get the deal. You can also send promotional emails for such interested leads and get the deal using a CRM software.
That is just one example of how valuable a CRM Software system can be for your small business. Your database and your customer list are the most important things to your business. Stay in touch with customers periodically and they will remember you and recommend you. Definitely, small businesses need CRM Software as much as the big enterprises!
Benefits of small business CRM is not limited to just improving customer service levels, but also to quickly automate key business functions like Sales, Marketing and Customer Support. Implementing CRM for small business enables effective collaboration across all departments and business channels in real-time.
Having a CRM software system for business allows companies to improve employee productivity, shorten sales cycles and increase revenue, while cutting sales and marketing related expenses. Do remember that CRM is no longer an option to build your business, it is a necessity for your business strategy. It has become as important as the mobile phone that you carry along with you.
Maple CRM is one such software which was developed not only to serve the purpose of CRM strategy but also to give an ease of use and a useful interface to work on for small and medium businesses. Whether you want it for your sales team or for providing customer support, the software can ease your work with its flexible and customizable options. The software has been able to serve various types if industries in India and includes functionalities which can be used for day to day business activities.