Cloud computing has revolutionized customer relationship management in business. It has not only improved internal communications, overall technological efficiency and productivity levels but it has made a dramatic impact on the way businesses handle customers as well.

Cloud computing solutions has made possible the on-demand availability of accurate and up-to-date information for marketers and salespeople. Such information are key to developing sales and marketing initiatives. This improves the productivity of business and brings in more profits. Marketing department can identify the needs of customers and respond to those needs. Sales efforts can be specifically tailored and designed in ways that reach out to the different market segments.

Today, importance in given to ease, speed and convenience. CRM has proved to be an efficient way of improving customer interactions and increase profits. The primary purpose of customer relationship management (CRM) is to track and manage all the information regarding current and prospective customers, to improve customer service, and to gather targeted marketing information.

If customers are kept happy, they spread the word, and a company gains more customers in a growing cycle that results in the mutually beneficial relationship attributed to the powers of cloud computing.