Direct Marketing – Strategy for business promotions!

What is Direct Marketing?

Direct Marketing is a form a advertising that allows business to communicate straight with the customer by the means of phone, email, mobile messaging, brochure distribution, promotional letters etc. Direct marketing method is used by all sizes of business from startups to multinational companies. Direct Marketing is an attractive method as the results can be measured directly.

Direct Marketing Channels:

1. Email marketing: Sending marketing messages through emails is the most widely used strategy for marketing. It is relatively inexpensive and much easier to execute.

2. Mobile: Mobile marketing includes SMS, MMS, Mobile Banner Ads etc. This enables the business to engage with prospective leads in an interactive manner through mobile devices, smart phones or tablets.

3. Online Tools: With the expansion of technology and ideas, use of online tools and application has been rapidly increasing. Social media sites being the most popular these days along with banners and google ads etc.

4. Telemarketing: The most common and the oldest method of marketing is telemarketing where marketers contact customers through phone for lead generation.

There are various other ways how marketing is done. Some of the techniques could be time consuming or expensive but may offer more benefits.

Marketing is one of the main process in the business life cycle. It requires a lot of attention, strategy and analyses. Making time for marketing and concentrating on how to improve and make use of better marketing techniques is very much essential. Marketing is a mixture of sales, advertising, public relations and publicity.

Would you like to know more about Marketing Management? Read this article on Marketing Management Software.


Marketing using CRM

Marketing using Customer Relationship Management is the most effective technique for higher conversions. Companies using CRM marketing can benefit in knowing customers pertinent information and their need, using which marketing plans can be done and target such customers who are more likely to respond. CRM marketing saves lot of time and money and also improves customer satisfaction with a more personalized approach.

CRM can drive sales, increase business and improve customer satisfaction and service. With CRM marketing, you can streamline your marketing campaigns and directly target the important customers. Customer data is what helps to make effective customer marketing strategies for business profits.

As each customer contacts your business, CRM software keeps the record of the conversation, customers interest and any issues that are reported. Using this information, you can effectively market to your customers, tell them how you can solve the issue and then walk away with conversions.

CRM marketing can be done through emails that would outreach the customers in an effective level using email strategy. CRM marketing for telemarketers can help you approach the customers in an efficient and personalized way using the data in the CRM program.

CRM software gives you the benefit of automating your marketing techniques. It also helps in analyzing the customer information to know where you are missing opportunities. The CRM marketing software keeps the information, automates some of the processes and analyzes the business process.