Financial banking is the science of managing money and other assets pertaining to a specific business. Banks facilitate transactions on sophisticated financial instruments such as private equity, bonds and mutual funds.
In addition to traditional banks, other financial institutions such as credit unions, trust companies, mortgage loan companies, insurance companies, brokerage firms and asset management firms also offer a host of financial advice. Today the Indian capital market is considered as a mature market and among the fastest growing markets in the world.
The vast majority of banks and financial institutions now realize they need a customer strategy and are opting for CRM( Customer Relationship Management). Financial firms find it almost impossible to have a complete and holistic view of their customers and that makes them unable to identify the customers criteria.
So how Maple CRM can help Financial Services Industry to improve the business volume?