Entertainment in India has become a necessity than a luxury in life. The Media and entertainment industry registered a growth of 12 percent in 2011 over 2010 according to reports.
While television retains its top slot as the most prominent entertainment medium, segments like digital media, animation, mobile and gaming are up-coming as major mediums. Advertising new movies, programs, events and shows are most important in the industry.
So how Maple CRM can help Media and Entertainment to improve the business volume?