Where are you currently keeping your customer information? Is it still in those diaries of yours? Or in an excel sheet that only one person can use? Or you have saved in a notepad which is shared on network for your employees to access?
There is no way you can keep the information organized this way. Your whole team cannot the see the data nor they get an up-to-date information about it. This may not help your employees in understanding the lead details and customer service issues. You may be missing out sales opportunities and letting your existing customers drift away.
Let CRM come in.
CRM is not just a business software, it is a way to organize your business information across all your departments in order to provide better customer service and improve sales and marketing. CRM is considered as a set of processes and strategies to deal with the customers and opportunities. Each information of the customer and his transactions with the company, buying preferences etc are entered in the system. This helps your company offer better services to your customers.
CRM lets you manage all your customer contacts, accounts, product information and other business information in an organized way. All this information is stored in a centralized database. With the help of various features, you can utilize all this information for streamlining your sales and improving your business productivity.
Web based CRM are now more in demand based on the no of benefit it offers. An online CRM allows employees to share a database that can be updated in real time from anywhere in the world and is more beneficial for companies having multiple branches.
With the use of online CRM, small businesses are also able to benefit with the CRM without much investment. While using this service, there are no hassles such as setting up servers, security systems or any IT infrastructure.
Employees are the ones who are gonna use the software the most. You need to set up a system which is not complex for them. If the system is complex then employees may fail using it for their business process which would lead to a great loss of implementing CRM system. For small businesses or start-ups, simple CRM is the right choice for the business process. As and when growing up the ladder, they can add on more advanced features.