What is Cloud CRM Software?
Customer Relationship Management, mostly known as CRM software is an essential need for companies and business organization. Cloud CRM is often referred to as an online, web based, hosted, internet based or even Software-As-A-Service (SaaS) CRM software application systems. Cloud CRM solutions are location and computer independent, so CRM users are free to use their CRM tools anywhere and any time.
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CRM software was once only available on the desktop and required an IT infrastructure to manage and maintain the software. Many of the desktop or in-house CRM applications have now been migrated to the Internet and are offered as cloud CRM software.
Its flexibility and the usage over internet is making it a huge success. Many business owners consider cloud computing as cost effective especially SME's look forward to increase efficiency in their working operation.
The cloud based CRM model is most prevalent in small-to-medium size companies. Without any infrastructure costs - capital expenditure, costly hardware or software, the solution can be easily accessed and customized based on unique business requirements. Also, the entire system is maintained by the provider, so the user does not have to worry about maintenance costs. Moreover the CRM provider also takes care of timely updates.
For SME's cloud computing is an enormous opportunity. They can concentrate on the business rather than working on to build their IT requirements and administration works. Cloud computing is now the latest trend in the CRM technology. Certainly, Cloud CRM is a fast growing business. Cloud computing CRM is an efficient way to store and maintain databases and is an especially helpful tool for businesses who do a lot of sales and provide service to customers.
Key benefits of using Cloud CRM are:
- Quick and easy implementation.
- Cheaper to use.
- Data is kept secure.
- No maintenance worries.