In today’s business evnvironment, customers are demanding for a higher level of customer service. The customer service executives need to be empowered with all the information related to the customer at their finger tips.
A business that is unable to follow up on potential customers is going to run into trouble at some point. The use of CRM (Customer Relationship Management) software might be the key to ensuring that these factors are well handled. CRM creates a single source of customer information which reduces response time by providing quick access to all the information anytime. It improves data access.
Customer service is all about the customers perception. You have to do more than just get the job done. You must deliver on all the things (big and small) that affect the relationship with your clients.
Achieving higher levels of customer satisfaction involves having all information about the customer at your fingertips. Businesses need to know their preferences, their behavior, their purchase history as well as their demographic and psychographic information. CRM solutions can make this information available at every company executive’s desk. Practically, every company representative can find out anything that he wants to know about a customer in ‘real time’. For instance, all outstanding issues with the customer such as unpaid balances, outstanding complaints and orders being shipped are available at the click of the mouse at every executive’s desk.
No wonder, CRM is expected to unlock the doors of customer satisfaction. By connecting the back office and the front office, CRM has the ability to make the organization function like one entity and not like many departments.
Read more about Using CRM to provide Customer Service.
Maple CRM Software helps you to centralize all your prospects and lead conversations so that nothing goes missed out and it is available for easy search. The automated CRM solution lets you easily organize, prioritize and engage with your customers. It also helps to connect to customers in a better way increasing the overall customer satisfaction and ensuring that your customers are getting accurate and timely response.
The automated lead generation tools let you get connected to your leads through various ways in an efficient manner. It offers Web Integration where your website or any web page is integrated with the CRM system and leads are captured in your CRM with all the information and further allocating it to your executives for quick process.
SMS Integration works in different ways where inbound and outbound customization process can be set and your CRM can work just the way you want through a simple SMS. SMS Integration is most of the times helpful for executives who are on the field and when they need an access to the CRM system for updating their customer interaction details.
Email Integration, Zipdial Integration are further more options which are available for generating leads automatically and processing them into the CRM system through phone calls or email capturing.
Integrations like such lets you have a comprehensive system along with your CRM resulting in you and your business having an efficient and smooth work flow.
To learn more about Maple CRM, visit www.maplecrm.com.
About Maple CRM:
Maple CRM is an on-demand CRM software solution which focuses on both Sales & marketing as well as customer support. Maple CRM helps in maximizing the sales opportunities by speeding up the sales cycle and providing better sales process and also to improve the customer support process aiming to give better customer satisfaction.