Promoting websites through multiple ways? Do you have a streamlined and efficient process to capture your leads?
We may not always think of channelising the leads coming through website. The old or rather the traditional method is getting it through emails. Here are few simple yet the best ways to improve your conversions through website enquiries.
1. Build an effective web form:
Help your viewers submit the form easily which can consist of only the required fields and which is not too much complicated with questions where he has to invest more time.
2. Filter the Enquiries:
Enable easy filtering to ensure not every leads falls in your inbox. For e.g. if the enquiry is for sales, route it to the staff who takes care of business sales, likewise, depending on the location or region you can route it to your various staff.
3. Design matters:
Ensure that your form looks good. You can get your Website designer to build professional yet simple forms which can attract visitors to post their enquiries.
4. Integrate with CRM
If you have not yet subscribed for one, then it high time to start using CRM and experience the results of managing leads efficiently. Already using CRM? Get your CRM integrated with website. Leads can automatically get assigned to your staff based on location or department and you have someone to work on these enquiries instantly.
5. Create Landing Pages
Depending on the products and services you offer, you can build multiple landing pages which can be used for publishing in many social media and route it to your CRM. This will help greatly to focus more on your Sales objective and increase your conversion ratio.
Sales is quite a tricky process. You need to keep evolving with the latest market methods to increase your sales. We have found the above elements to help in conversion rates. Would you like to share your thoughts on this article, you can write to us at firstname.lastname@example.org
We believe in making business process simpler!
Data, data & data! Lots of client related data. All the data are scattered between your employees and sales team. All are managing and tracking client details in excel sheets, notebooks, etc. And finally you are unable to get the right information when needed? Is that how you had planned your business to work?
We don’t think so! Getting new customers and growing profits is one part and managing your business process efficiently and analyse how your business is performing and increasing profits much more is the second part which is highly important in the present competitive market.
Your unstructured data may not be helpful if right details are not available at the right time.
Your client data is an important asset of your company and you need to make sure that the right details are captured, categorized and stored. The customer data need to be made available as needed to your business departments and must be up-to-date.
A shift to a cloud based CRM solution can be the perfect choice to manage your business efficiently. You can define your requirements and chalk out your need for a CRM.
You would need CRM to –
- Increase Sales?
- Categorizing and managing your client details?
- Build better connection with your Customers?
- Improve your Marketing campaigns?
- Integrat your website, emails and have all the details captured at one centralized location?
Once you design your ideas and the needs for a CRM software, you would be able get a better view of why you would need a CRM solution.
CRM is not just a tool to manage your process. It helps you to save time and money and leave you free to grow your business in other ways.
Are you considering to use a CRM? Do you want to try and find out what solution best suits for you? Check Maple CRM If you want to find out more details, please get in touch with our team and we will be able to help you with a better solution for your business needs.
In today’s business evnvironment, customers are demanding for a higher level of customer service. The customer service executives need to be empowered with all the information related to the customer at their finger tips.
A business that is unable to follow up on potential customers is going to run into trouble at some point. The use of CRM (Customer Relationship Management) software might be the key to ensuring that these factors are well handled. CRM creates a single source of customer information which reduces response time by providing quick access to all the information anytime. It improves data access.
Customer service is all about the customers perception. You have to do more than just get the job done. You must deliver on all the things (big and small) that affect the relationship with your clients.
Achieving higher levels of customer satisfaction involves having all information about the customer at your fingertips. Businesses need to know their preferences, their behavior, their purchase history as well as their demographic and psychographic information. CRM solutions can make this information available at every company executive’s desk. Practically, every company representative can find out anything that he wants to know about a customer in ‘real time’. For instance, all outstanding issues with the customer such as unpaid balances, outstanding complaints and orders being shipped are available at the click of the mouse at every executive’s desk.
No wonder, CRM is expected to unlock the doors of customer satisfaction. By connecting the back office and the front office, CRM has the ability to make the organization function like one entity and not like many departments.
Read more about Using CRM to provide Customer Service.
Maple CRM – The most comprehensive, customizable and scalable CRM solution that includes processes for marketing, sales and customer service.
The solution can be individually customized to suit your requirements and can be made industry specific. Every industry has different process and is unique. That’s why Maple CRM is designed to give you custom functionality with features that can fit your business perfectly.
Maple offers Industry- specific Solutions to
- Educational Consultancies & Placements
- Healthcare & Insurance
- Financial Services
- Real Estate Companies
- Jewellery Industry etc.
CRM for Marketing:
Marketing with CRM is supported with efficient planning, execution and monitoring the campaigns. Targeting the specific audience who is already showing interest can turn out to be business. Marketing tool can do wonders in identifying and targetting the real cases.
CRM for Sales:
Call it Lead Management or Opportunity Tracker, an efficient tool which can help in generating leads, reaching out to them, following it up and coverting these leads is what makes a business sucessful in profits. A sales tracking along with charts & forecasts can make it even more better to measure your sales pipeline.
CRM for Customer Service:
A good customer service management and support system helps you to not only reduce costs and improve customer retention, but with the right processes, it can be a vital tool for upselling and driving more revenue. Improve customer satisfaction and attract new customers using a CRM solution.
Maple CRM provides solution for all the above categories helping you to manage everything at one centralized location.
Read more about:
Scope of CRM Software for Small Business
Transforming Sales Productivity using CRM
A choice to make when going for a CRM solution
Highlights of Maple CRM system:
Extend your CRM
Integrate your Maple CRM account to your website or webpages. Customize your application to capture leads directly from website.
Track your Sales Activities
Monitor complete sales cycle of your business. Analyze your sales activities and plan your strategies to meet your margins.
Get connected to Customers
Engage and be connected with your prospects and customers. Communicate to customers right through your CRM application.
Automate many of your routine tasks and save time. No more administrative work when using Maple CRM.
Secure Document Storage
Store all the documents, bills, quotations associated to a Customer at one place. Search and tag the customers easily. Send documents to Customers directly through Email.
SMS based Lead Generation
Sales agents can generate leads quickly through just a simple SMS. Your Sales Executives need not be always connected to internet to access CRM system.
Customer Support Desk
Manage virtual support desk with Web Interface. Simple and an efficient way to handle all your customer services queries.
Sales Analytics & Reports
Get insight on sales progress and performance. Make better decisions with CRM reports.
There are multiple ways how CRM can be beneficial to your business. It is for you to identify the loop hopes and let CRM do the work there. Here are few ideas that you can implement in your business process.
Integrate it with your Accounting and Billing department:
Your accounting team can easily have access to the customers financial data & invoice history and can easily generate invoices for customers without spending much time.
CRM can help your teams to work together more effectively on customers, projects and opportunities.
Review your support process:
Taking time to analyse and review the support process to see whether there is any quicker way of doing things can have a big impact on productivity.
Track customer history:
Analyse which of your products or services are your customers using Understanding the customer buying preference can help in improving customer support and increase the potential to cross-sell other products and services.
Use of Marketing Automation tools:
This tool can help in monitoring the leads interactions and set up automated campaigns and identify the sales-ready leads and target them. This will help in focusing on the most promising opportunities.
CRM enables you to keep track and manage customer complaints. Tracking and managing customer complaints within the CRM application can increase the visibility of issues to the staff and lets to take proactive actions to address the root causes of problems.
How well is your organization running and what could be improved? Often these are ignored. It is ideal for an organization to identify the potential changes and address it.
Integrate Lead creation:
You can integrate your CRM system to your website enabling the automatic creation of lead by reducing the need to re-key data & increase the speed of lead response.
Do you have any queries? Contact Us.
The present business market is quite challenging and competitive. Every single organization wants to be the best and successful. And a great way to capitalize on sales and increase the profitability of your business is to get a CRM Software application for your business.
CRM Software is used to store and organize data in order to run business smoothly and reach profits. With CRM applications, companies can create a positive and an efficient experience for both internal team as well as to customers. CRM applications can provide an easy way to manage customer information, track sales and run effective market campaigns to the established customer base.
There are many different Online CRM Software providers in the market right now and it is the business owners who need to decide which one is the best for them based on their requirements. But if you are asking CRM is suitable for whom then read further to know about it.
In short say any business with customers and leads would use CRM. If you have a sales team then CRM can help you to identify various trends in the behavior of the leads, his interest towards your business products or services.
If you have a marketing team then CRM can be beneficial in conducting email and SMS campaigns and to further target the specific leads based on the statistics.
If you would need to create Quotation and Invoices quickly for your business clients, then CRM is of great help here. This tool can help in speeding up your process of invoicing as well as increase the quality of of your quotes & invoices. Plus it helps in storing all these in a systematic way so that you can anytime search for it easily.
If you would like to have an efficient customer service process in place then CRM is the right choice. Every information and history of customers can be easily stored and accessed from the CRM. This will help customers have a friendly service support as needed and will bring in a satisfied customer experience.
Any business that wants to increase the efficiency of business process can make use of CRM. There are number of benefits that a CRM solution can offer to a business.
CRM in a widely broad definition can be related to a business strategy that is used for systematic approach in handling customer relationships.
At the core of every business there lies a relationship between the organisation and its customers. If the relationship is poorly managed, then the company is in the risk of loosing its customers as well as damaging the company name & brand. This may effect your sales process by missing new business opportunities.
As organisations constantly look for competitive advantages in today’s rapidly changing business world, managing customers and new leads effectively has become essential. Managing information and making it accessible to internal staff from a centralized location is a necessity for all organisations.
CRM Software works by collecting leads and client information and make it accessible as needed. The information and data collected can be used for analyzing and understanding the customer requirement and his behaviour. Further, this can be used for analyzing the market trend and adjust the campaigns accordingly and target the leads to increase sales.
CRM also serves for customer support helping in bringing efficient business process and to improve customer satisfaction. CRM is just not a tool or an application, it is a process or a way of doing business. CRM is implemented for various reasons as it offers number of benefits. Different organizations look at CRM to achieve different business goals.
CRM is becoming an important and a centralized tool to reach the business objectives. With an ever increasing customer expectation there is a need for organizations to adopt new business services and strategies. CRM with its numerous features helps in enhancing sales, customer support and success in business.
Today’s CRM software solution is highly scalable and customizable, allowing businesses to adopt a CRM solution without much hassle. CRM software is commonly used to manage a business-customer relationship, however CRM software systems can also be used to manage business contacts, clients, sales leads and marketing campaigns.
CRM today is a well known concept in the business market. Variety of business owners make use of this powerful tool to manage all contacts and customers information in one place as well as track all activities related to them. CRM is referred as powerful because it stores critical data for sales, marketing & customer service purposes and is used for managing marketing campaigns and generating meaningful reports.
With the help of CRM solutions, it is easy to share customer information, track sales activities, purchase history, customer behaviour, identify sales opportunities, deliver consistent customer service and track the business progress.
Is CRM really required? Consider the below given points as indicators that you need to buy a CRM solution:
- You want to target specific customers and leads who show interest in your product/service.
- You want to track and have a greater visibilility into the sales pipeline.
- You want to analyse the business growth and make business decisions.
- You want to be able to track marketing and sales trends as well as identify opportunities
There are several benefits of CRM including increased revenues, reduced costs and greater efficiency. The most important question to analyse is “What is it costing your business without a CRM solution?”
Here is a quick glance on the benefits of CRM:
- Centralized data & information with access level permission
- Greater visibility to the customer data, behaviour & history
- Ability to analyse the data using reports and charts
- More efficient marketing
- Increase in productivity and sales performance
- Improved customer service and efficiency