About CRM Software

The present business market is quite challenging and competitive. Every single organization wants to be the best and successful. And a great way to capitalize on sales and increase the profitability of your business is to get a CRM Software application for your business.

CRM Software is used to store and organize data in order to run business smoothly and reach profits. With CRM applications, companies can create a positive and an efficient experience for both internal team as well as to customers. CRM applications can provide an easy way to manage customer information, track sales and run effective market campaigns to the established customer base.

There are many different Online CRM Software providers in the market right now and it is the business owners who need to decide which one is the best for them based on their requirements. But if you are asking CRM is suitable for whom then read further to know about it.

In short say any business with customers and leads would use CRM. If you have a sales team then CRM can help you to identify various trends in the behavior of the leads, his interest towards your business products or services.

If you have a marketing team then CRM can be beneficial in conducting email and SMS campaigns and to further target the specific leads based on the statistics.

If you would need to create Quotation and Invoices quickly for your business clients, then CRM is of great help here. This tool can help in speeding up your process of invoicing as well as increase the quality of of your quotes & invoices. Plus it helps in storing all these in a systematic way so that you can anytime search for it easily.

If you would like to have an efficient customer service process in place then CRM is the right choice. Every information and history of customers can be easily stored and accessed from the CRM. This will help customers have a friendly service support as needed and will bring in a satisfied customer experience.

Any business that wants to increase the efficiency of business process can make use of CRM. There are number of benefits that a CRM solution can offer to a business.

Why CRM Software?

It is well known that businesses grow and succeed based on their relationship with their customers. Satisfied customers will be repeat customers and happy customers will refer new customers. A key component of managing customer relationships is to make use of Customer Relationship Management (CRM) software. CRM software has been designed to help businesses benefit from their customer relationships.

By helping customers know that you recognize them personally, you can maintain strong relationships and devoted customers. Strong client relationships will help you discover new clients through referrals from your satisfied customers.

Why Web based CRM Software?

Many people fail to realize that traditional on-premise software is not safe or reliable. Computers can crash or get stolen and hackers can easily access your valuable business information. Many people fear to switch over to the web based solutions because it is a new concept and they don’t understand how it works.

Data which is stored on the web with Maple CRM Solution are lot more secure than on your hard drive. Not only that, you can access it from anywhere and provide access to your staff with controlled permissions. Extensive investments are not required and you don’t need to worry about the maintenance or upgrades. Thus it does save a lot of money for your business.

Maple offers everything that you need for your business to run smoothly. It also provides integration facilities there by helping you to increase profits through various options.

Maple CRM solution enables companies to develop stronger relationships with customers and maintain a clear view of customers throughout the business relationship. The solution helps in boosting your customer’s satisfaction, increase value from existing customers and decrease costs associated with supporting and servicing.

CRM as a Business Application

CRM is considered as a business strategy for company wide designed to reduce cost and increase profitability and customer satisfaction. CRM is said to bring together all the information within the organization resulting in giving a holistic view of each customer in real time.

CRM includes elements such as people, process and technology. CRM is used to learn more about customers needs and behaviours in order to develop stronger relationships with them. It simplifies and many a times automates the process of business functions. CRM is technologically designed process that will help bring together all the information about customers, sales, marketing and market trend.

The CRM enables to improve customer service, increases call center efficiency, adds cross-sell and upsell opportunities, streamlines sales & marketing processes, reduces costs and increases overall profitability.

For CRM to be truly effective and to produce best results, the organization must lets staff know that the change is good and that CRM will bring benefit that much as it is used and utilized. Even with years of accumulated knowledge, there’s always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

Benefiting from CRM is not just a question of buying the right software. You must also adapt your business to the needs of your customers.

By adopting CRM not only can your employees get to whatever they need to from wherever they are, but they can also do more, faster, by accessing everything through a single online location. And in the end, that means increasing efficiency, closing more deals, and keeping your employees and customers happy.


Know about on-demand CRM

Hosted or on-demand CRM is sometimes cheaper and easier to roll out than the software that lives on your own machines.

If you look at your present business process, you may think of having a software that is flexible enough to accommodate the changing needs of sales and marketing staff and also which can integrate well with the applications that would support to have customer contacts, invoices, records etc. So traditional CRM could be the one that you are offered and you are about to pay and get it.

But then have a round of thinking on Hosted or on-demand CRM that would offer seamless functionalities that your business would need coupled with user friendly interface and all this over the cloud.

On-demand CRM is one booming in the market. Small and midsize businesses have shown interest these software-as-a-service solutions. Thats because these applications are much cheaper than the licensed on-premise software which can cost a huge amount as investments. But Hosted CRM applications come as Pay-per-use model where it would cost you as monthly subscriptions.

Many companies that were once offering traditional CRM solutions, are now offering cloud based solutions. But yes, many still consider the fact of having their precious data on the cloud due to security issues. Many a times, this could be the only reason why businesses consider of opting for on-premise CRM.

But what interests more in the hosted CRM solutions are the great benefits that it offers. The model eliminates the up-front cost and effort required in implementing a CRM system. Customization and integration requirements do take time just as the traditional softwares.

To go with on-demand CRM, you would first need to define your process, figure out the requirements, decide who all are going to use the application, then go through various costs of each model that actually meets your requirements and make a decision. Hosted CRM can be very flexible and an efficient strategy for your business.



Maximize Lead Conversions

In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.

So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.

  • According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.
  • Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.
  • Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.
  • Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.
  • CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.

Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.


Web based CRM Solution

Software as A Service (SaaS) model has reached large no of companies from past few years and this technology holds a great future ahead. Business software applications that provide wide and variety of solutions and business analytics features are the current trend in the market. On research, it is stated that SaaS market has found rapid growth of 20% annually. SaaS is preferred to have its growth in CRM implementations especially for SMB’s. India’s service industry is in high demand and so are the business softwares.

CRM software offering hosted solutions is best suited for companies where the sales persons are generally on the move and therefore work from anywhere they would want to as long as they have internet connectivity. The other major advantage of online CRM solution is that  it doesn’t involve software installations, licensing, maintenance and hardware expenditures.

Maple CRM has been targeting Small Business Companies for their complete business automating solution. It is considered to be a solution for several industrial types like Healthcare, Chartered Accountants, Company Secretaries, Real estate, Educational institutions, Product Vendors and Manufacturers etc.

Maple CRM is a web based customer management software that is designed for small to large organizations, offering business process automation and complete 360 degree view of customer. Being available as an Online software, Maple has delivered useful and essential features that could ease all your business process.

Maple features include:

  • Leads and Contact Management
  • Customer Support
  • Sales Force Automation
  • Marketing Automation
  • Reports & Analysis
  • Work Management

Maple CRM can be defined with just two words. Simple and efficient! Thats how it can fit into any type of industry. Check out the Maple CRM features to know how it can be beneficial for your business success.

In today’s competitive business landscape small and medium…

In today’s competitive business landscape, small and medium-sized businesses need the most efficient and effective way to market to, sell to, and service clients. CRM, or customer relationship management, consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are the keys to achieve the goal.

CRM is a technological solution for small, medium or large companies which helps to manage all the details regarding their leads, inquiries or customers. Many customer management softwares are available in the market which serves from small to medium to large companies with easy to use features to complex ERP packages.

Maple CRM is an Online CRM which provides an integrated CRM solution to completely handle your business management as well provides automation for sales, marketing and customer service. The web based Maple CRM can be accessed from anywhere at anytime. Being user friendly and cost effective it serves any type of industry.

Maple CRM can be used from Travel Agents to Doctors, Chartered Accountants to Product Vendors and Manufacturers. We provide integration solutions with ZipDial and Call Center software applications. Also, Maple CRM can be linked to your websites or any web pages to generate automatic leads. We provide free code and support for this type of website integration.

It is an easy and efficient software with its fully customizable features can be used for all your business activities and can improve your business in growth and profitability. It is a complete CRM software for India. 

On-Demand CRM

The rise of permanent and high-speed Internet connections has made possible for the rise of on-demand CRM softwares. On-demand CRM is also known by different names like Web based CRM, Hosted CRM, Online CRM etc. In this case, CRM software is hosted and managed by an application service provider (ASP), generally the CRM software vendor itself. On-demand CRM is delivered as a service over the Internet. This is referred to SaaS, short for Software as a Service.

A web-based CRM solution makes customer relationship management affordable for smaller businesses because it doesn’t require a large investment in hardware and software, nor does it require IT consultants for maintaining or upgrading the software. On-demand CRM solutions are also beneficial for those who are having offices in different locations or for sales executives who are always on the move.

Overall, the use of on-demand CRM is on rise. Since there is no software or hardware to install and maintain. Accessing the system is just by an initial subscription and then it can be easily controlled and accessed. Upgrades happen automatically and smoothly. Also with the added ability to access the information from anywhere. This is why on-demand customer relationship management is the wave of the future.

Maple CRM is an on-demand CRM meaning it can be accessed via the browser as a web service (web based crm solution). Maple’s On Demand CRM  allows you to perform sales management, customer service and management or to administrate your marketing campaigns.

Below are the key features of Maple CRM:

  • Leads and Contact Management: Maple lets you manage all your leads and contacts easily without much of effort. You can easily search for the lead and its details anytime when required.
  • Customer Support: It is easy to provide customer service using Maple. Your customer will be satisfied with the timely response and up-to-date information maintenance.
  • Sales Force Automation: Maple lets your effectively manage your complete sales life cycle and improves the performance. It allows you to generate automatic leads from webapges or telephonic services like Zipdial. Thus saving time in creating automatic leads and also by not missing any opportunity.
  • Marketing Automation: You can classify your leads based on their interest in your business products or service and target them with promotional offers. Send instant email to them and can also make use of templates to save time.
  • Supports Employees: Maple gives your business team a tool where they can store all the information about their leads or customers and maintain up-to-date information. Whenever the customer data is required it is available to them by just few clicks. They can easily track and maintain details which helps in increasing effectiveness during customer interactions.
  • Reports for Analysis: Generate any kind of reports based on your requirement thus helping you to monitor your business activities and also growth.

Simple online hosted CRM for small business

Many companies invest on high cost CRM software and use it for their business activities but the end of it all they find issues in using the software just because of its complexity usage. Yes, softwares with many complexity features which may or may not be required for your business end up in loss of time and energy. Finally, you may not see any growth in your business.

It is always necessary to find a right CRM solution which meets your requirements and suits your type of business. A software can be used extensively only if the user finds it useful and easy to use. Having an effective CRM for your business process brings a productive workforce and an extremely convinient interface which inturn saves time and money.

Small and medium sized businesses want one solutions that has everything together. Users should be able to use the software and its functions without much difficulty as people don’t want to sit in a training class to learn how to use the CRM software all day instead of working. Hence, CRM’s should be flexible and easy to use. Many CRM Software vendors offer hosted versions of CRM products where there is no installation required and CRM implementation happens pretty fast.

Web based CRM is a flexible and cost-effective business model. Web based CRM (also referred as Hosted CRM, Online CRM) is a software deployment and ownership strategy in which a company hosts its customer relationship management (CRM) on servers via the Internet. It makes it possible for anyone in the company to access the software. All you need is an internet connection and you are ready to handle your business efficiently. Web based CRM Software model is said to decrease cost and allows a company to focus more resources on its main business areas.

The operating costs are much lower as web based CRM systems are maintained by the provider and not by the subscriber. Data backup and other security, software upgrades, and application maintenance are all taken care by the provider itself so it requires no additional on-site staff to be employed for maintenance purpose.

Simple Web based CRM software can be implemented much faster than traditional on-premise CRM systems. Business persons just need to subscribe for required features and pay the minimum subscription amount. Almost immediately the small business online CRM application can be accessed and used in a secure hassle-free manner, without expensive installation or customization.

Web based CRM solutions are location and computer independent, so small business CRM users are free to use their CRM tools anywhere, any time.


What is Hosted CRM?

Hosted CRM for small business is a software deployment and ownership strategy in which a company hosts its customer relationship management (CRM) on servers via the Internet. Hosted CRM ( (also referred as Web based CRM, Online CRM) is a flexible and cost-effective business model.

Hosted CRM for small business eliminates the installation, hardware compatibility, and software upgrade issues usually associated with purchasing and managing traditional CRM systems. In a Hosted CRM scenario, all maintenance, backups, upgrades and system management are provided by the Hosted CRM vendor. With operation costs factored in, small business hosted CRM implementations cost less, can be implemented sooner, and deliver a faster return on investment. Hosted CRM dramatically reduces the time associated with new technology adoption. Typically, a new feature can be enabled online, and becomes available to the end-user after their next login. Hosted CRM solutions are location and computer independent, so small business CRM users are free to use their CRM tools anywhere, any time.

Hosted CRM offers several benefits for small businesses. Maple CRM offers hosted CRM solution for small and medium organizations. It provides different packaging options thus allowing you to choose the one which suits your business model. With its simple and user friendly features it has been able to provide a tool for all the business activities.

Maple CRM is one such software which was developed not only to serve the purpose of CRM strategy but also to give an ease of use and a useful interface to work on for small and medium businesses. Whether you want it for your sales team or for providing customer support, the software can ease your work with its flexible and customizable options. The software has been able to serve various types if industries in India and includes functionalities which can be used for day to day business activities.