Tips to identify the right time to execute CRM Solution to your Business

Started losing sales due to no proper follow-up?
No proper communication happening between your support team and sales team?
No communication history of your customer?
Yes! This is the right time where the management must think of having a CRM Software in the company. But you are still confused, why I should use a CRM System.
Here are some indicators which points you to understand the need of having a CRM Solution

  • When number of contacts  or leads increase exorbitantly
  • When it is difficult to pick out hot /warm leads out of the bucket
  • Use of spreadsheet makes customer data heavy to manage
  • When there is duplication of data and you could not find it out.
  • When you want your contacts /leads classified by industry / product / service
  • When you want to communicate with your whole database
  • When you want to check the sales pipeline of your employees
  • When you want to check the communication history with your customer
  • When your employee incentives is associated to the leads generation and conversion
  • When you want to run a marketing campaign and you have no idea about the results

The use of a CRM Software in your business is the wise investment you can ever make as it will help setting up of sales processes, manage customer relationships and satisfaction, and helps in time management.  If you want to succeed, cherish your ambitions. Focus on the few important things that will make your sellers do better. Miraculously, CRM will become the game-changer.

Complete CRM Solution for India

Technology plays an important role in today’s business market. The role of technology in CRM is not just problem solving, it is a process that joins your business and the customer needs. Since CRM is more about business than technology, you must what CRM can really do for you.

CRM applications has considerable scopy for generating sales leads. Irrespective of the size of the company and the industry, the benefits of CRM in optimising revenue and providing customer satisfaction can be realised. Depending on the organization’s requirements, CRM can integrate with third party applications and provide much more comprehensive solution.

A CRM strategy is a must when driving a business initiative. The strategy is needed to keep businesses customer centric and to help the company constantly evolve internal processes and technology to acquire and retain customers. A CRM strategy is especially useful for large organisations spread across different locations. An enterprise wide CRM strategy has to put in place systems, processes and technology to align business functions such as sales, service and marketing.

India has seen a rapid change in how technology and CRM has been addressing the real problems of small to large enterprises. Many Indian companies are hosting CRM operations for various sectors of industries.

Maple CRM is a tailor made customer relationship management software that suits any type of industry regardless of its size. The various lead generation options has proved to be a great benefit. You can quickly have a look at the Maple CRM features or simply write to us for any queries.


Know about on-demand CRM

Hosted or on-demand CRM is sometimes cheaper and easier to roll out than the software that lives on your own machines.

If you look at your present business process, you may think of having a software that is flexible enough to accommodate the changing needs of sales and marketing staff and also which can integrate well with the applications that would support to have customer contacts, invoices, records etc. So traditional CRM could be the one that you are offered and you are about to pay and get it.

But then have a round of thinking on Hosted or on-demand CRM that would offer seamless functionalities that your business would need coupled with user friendly interface and all this over the cloud.

On-demand CRM is one booming in the market. Small and midsize businesses have shown interest these software-as-a-service solutions. Thats because these applications are much cheaper than the licensed on-premise software which can cost a huge amount as investments. But Hosted CRM applications come as Pay-per-use model where it would cost you as monthly subscriptions.

Many companies that were once offering traditional CRM solutions, are now offering cloud based solutions. But yes, many still consider the fact of having their precious data on the cloud due to security issues. Many a times, this could be the only reason why businesses consider of opting for on-premise CRM.

But what interests more in the hosted CRM solutions are the great benefits that it offers. The model eliminates the up-front cost and effort required in implementing a CRM system. Customization and integration requirements do take time just as the traditional softwares.

To go with on-demand CRM, you would first need to define your process, figure out the requirements, decide who all are going to use the application, then go through various costs of each model that actually meets your requirements and make a decision. Hosted CRM can be very flexible and an efficient strategy for your business.



Effective marketing using CRM application

Many companies perform various marketing techniques to streamline the customer database, group them and target the most possible customers. Many a time based on the manual processing, you wont know what is the outcome of your efforts.

Marketing’s top priority is to classify the leads and qualify them for sales. Management needs to measure this process and know how many leads are going through the sales pipeline and which is converting into revenue. The best place where this information can be captured and analysed is in CRM Software. (Customer Relationship Management System)

With the help of CRM, you can generate leads, track the source of leads, conduct marketing campaigns, streamline the leads into various states based on the interest, target the potentials leads, nurture them and get them into the sales pipeline. Collect, analyse and measure the results of each campaign as soon as the campaign has been completed.

Email marketing may not just mean to draft an email and send it to all your leads. Using CRM Software, you can make more of the opportunity by personalizing the email message by understanding the customer behaviour and interest. Effective marketing like this, would let customer know that you are paying attention to them and you value your customers business and their time.

By using CRM software application for you business, you can increase the effectiveness of your marketing and that means more sales and happier customers!

Read more about Marketing Management Software


Importance of CRM in Healthcare Industry

In today’s market, the medical industry is finding the need to know more details of the patients so that they can provide efficient service to them.

With all the patients history, medical records, present medication or any tests performed it is even more better to respond to the patient’s present complaints. Healthcare industry has now found CRM the most effective way of handling the medical records.

Millions of patients contact the hospital every day through phone, email or fax as well as direct visits. All these increases the need to have a system in place to keep a track of everything and record each information of the patient.

CRM in healthcare sector helps to reduce operation costs, reduces errors and facilitates better relationships with patients.

Healthcare sector being the largest services industries, read how CRM can be a solution here: CRM solution for Healthcare Industries

Maximize Lead Conversions

In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.

So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.

  • According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.
  • Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.
  • Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.
  • Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.
  • CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.

Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.


Free CRM – Is it really worth?

Before implementing a free CRM, you should compare the benefits and drawbacks of it with the paid CRM solution to ascertain the best results and to clarify whether the free CRM solution will be able to carry out the customer management needs.

Many companies are offering free CRM solutions, with some upfront benefits. Free CRM may be the right one for you if you’re  a start-up organization still growing your customer contacts list.

Not to forget, that free CRM tools allows you to try before you make a purchase.

If the free application can give you what your business needs without any compromises then better grab the one. But if getting it will eat up your resources as they spend time in figuring it on how to use it, then better to go for a paid one which would offer user friendly and efficient features.

Note that when you plan to upgrade your system to a different one can be a painful experience. Migrating the complete data is a real headache. So if you are expecting to grow anytime soon, then keep this in mind. Also, if you do select a free system, can it be upgraded for a fee? That would solve your worries of upgrading by paying as you grow.

Also will you get enough support for free tools if any queries or issues? Many free CRM tools have their limitations like amount of data that you upload or no of files you upload, no of contacts you can add etc. There are chances that you are entering duplicate customer data instead of realizing that the customer information already exists. You may be restricted in running necessary searches or getting reports. When it comes to paid CRM, these options are all included.

In some cases, you can go for 15-30 day free trials or opt for paying nominal fees to start and use it for few days before purchasing the entire CRM application. This helps in understanding the CRM before considering it for your business.

On the whole, free CRM tools are worth for start-up organizations only. Free CRM solutions are not a perfect solution because as you grow you’ll find out that you need a robust solution. Instead you can choose a paid CRM solution with the least available package and further upgrade it when required.


CRM as a business tool

CRM Softwares are as good as you make use of it. The software gives a platform for your business to handle the business functions and to automate the business processes. Be it for Sales, Marketing or Customer Service, the software can help you to ease your business work.

CRM consists of a specialized data center of customers or lead related information. CRM provides a value to an organisation by enabling the staff to see the relevant information of the customer. The staff people can update all the interaction and communication details that occurs between the company and the customer. With the help of CRM, the organization can formalize the pre-sales functions, sales fulfillment and also support processes to be implemented in the application.

The end result of good CRM implementation would be that customer will have better experience with the organization in both sales as well as customer service interactions. This would maximize the organizations ability to sell products and services to customers in a much efficient way.

Most companies have different techniques and tools to improve business process and procedures. The most common tool is the use of spreadsheets. Spreadsheets were one of the mostly used method for managing all the business related process. The use of spreadsheets can be very productive for an individual but it does not scale well for the entire organization. Technology has changed now and so are the people who use it.  CRM should be considered as a tool for all the team work. Usage of CRM also helps to cut down the internal communication to an efficient level as reporting and communication can be easily tracked in the CRM software itself.

The CRM should be considered as a platform and not just another database. The CRM has the capacity to operate various functions and the information stored in the database can be reused throughout.


Integrated Phone Service for Customer Support

Maple has been implementing more and more extensive features for simplifying and automating customer service functions for businesses. The recent addition to the basket is the integration to second level tool of zip dial’s product. With this collaboration, the software has now been able to deliver a most significant option for businesses in managing customer service.

With zipdial registration, you can have a toll free number allocated for your business and when a customer calls you over the number he will experience just a missed call. His details are automatically added as an account in Maple. With further customization, it can be assigned to a specified employee and also an SMS can be sent to the employee about this new query.

This way there is no chance of missing out opportunity or enquiry that comes to you through Phone. As said earlier, the further enhancement that is added here is that, you can have one more toll free number where your customer can check the status of his previous enquiry. Maple will detect the call that comes to our toll free number and automatically responds to his email id informing about the enquiry status and additional details. This information is fetched by Maple from the account details that has been added by the employee.

So you can have two different zipdial toll free numbers one for enquiry and other to check the enquiry status. This automation simplifies your customer service flow and eases the business operation.

If you have further queries regarding this new feature, feel free to contact us at .

Were you expecting this kind of feature to implement but was not ready to invest on complex and costly CRM softwares? Not to worry, Maple CRM is dedicated and built especially for Small to medium organizations. The features that are added in the software are easy to use and efficient ones which will help you in your business functions. Our aim is not to build the software which has everything and then sell it, but to build a simple software which is easy to use and the one which can serve as a purpose for companies.

For more information about the software, visit Maple CRM website.

CRM for Business growth

Everybody is talking about CRM. If you haven’t heard much about it yet, then you must start reading CRM articles to know whats the talk about. In one sentence, CRM can be explained as a tool that has changed the business way of working in collecting, managing and using the information to improve in profits.

CRM can put you on the racing track to compete and win on profits. CRM puts all the information at the center, keeps your employees inspired and customers happy. CRM ensures that your business gets going easily.

Workforce collaboration is one of the crucial process in any business. Employees don’t always sit in the cubicle and work. Salesperson keep working away from the desk, managers always have meetings to attend, marketing team always are on the move etc. This difficult model of work is handled by CRM which provides a hosted software solution to collaborate and share all information online thus reducing your work and by providing a tool to access the information anytime from anywhere.

Ofcourse, not every other information is shared with all, that’s why CRM applications are made with security and permission level functions. CRM is not only secure but is also reliable and does all the business work automation easier than ever!

CRM reduces the time and complexity involved in managing the business work. From sales activities to marketing campaigns, the software automates all the process and increases profits. And then it helps to view and analyze the information about the customer contacts, past history, product details and preferences thus allowing customer service executives to provide faster and better customer support.

Hosted CRM like Maple CRM has been considered an efficient CRM software for managing all the business functions. Visit the website Maple CRM to know more details.