lead management crm

5 Elements that can improve your Leads Conversions

Posted on by maplespeaker

Promoting websites through multiple ways? Do you have a streamlined and efficient process to capture your leads?

We may not always think of channelising the leads coming through website. The old or rather the traditional method is getting it through emails. Here are few simple yet the best ways to improve your conversions through website enquiries.

1. Build an effective web form:

Help your viewers submit the form easily which can consist of only the required fields and which is not too much complicated with questions where he has to invest more time.

2. Filter the Enquiries:

Enable easy filtering to ensure not every leads falls in your inbox. For e.g. if the enquiry is for sales, route it to the staff who takes care of business sales, likewise, depending on the location or region you can route it to your various staff.

3. Design matters:

Ensure that your form looks good. You can get your Website designer to build professional yet simple forms which can attract visitors to post their enquiries.

4. Integrate with CRM

If you have not yet subscribed for one, then it high time to start  using CRM and experience the results of managing leads efficiently. Already using CRM? Get your CRM integrated with website. Leads can automatically  get assigned to your staff based on location or department and you have someone to work on these enquiries instantly.

5. Create Landing Pages

Depending on the products and services you offer, you can build multiple landing pages which can be used for publishing in many social media and route it to your CRM. This will help greatly to focus more on your Sales objective and increase your conversion ratio.

 Maple CRM Website Integration

Sales is quite a tricky process. You need to keep evolving with the latest market methods to increase your sales. We have found the above elements to help in conversion rates. Would you like to share your thoughts on this article, you can write to us at info@maplecrm.com

We believe in making business process simpler! 

Transforming Sales Productivity using CRM

Posted on by maplespeaker

A lot of sales time can be spent on leads that aren’t going to buy. While leads are never going to convert one to one, filtering out the poor quality ones ensures that sales effort is focused on the more promising opportunities. This requires close co-operation between sales and marketing. CRM Software helps here to collaborate the various teams to reach one goal – to convert leads into sales.

Generation of sales quotation can be repetitive work for your sales people which only eats up their time by doing administrative tasks. Having quote generation tool with pre-defined templates can speed up their quotation process and improve the quality of the quotes that are sent out.

Often your track records may contain duplicate records, repeated customer entries which not only eats up your data space but may also give wrong calculations on the no of leads which are in your sales bucket. This poor lead management results in nothing but a bad way of recording which is of no help. CRM system can help in keeping up-to-date information with no duplicate entries but only quality information that is going to be of great help to sales team. Your business process can be streamlined and an effective strategy can be put forward for increasing sales opportunity.

It is not only with sales but also with post-sales functions which can be well organized so that customer never faces any issues throughout his business time with your company. Improving the quality of post-sales fulfillment can therefore have a big impact on making a sales person more productive.

Not to forget the sales reports for which your team spend a lot of time creating those for managers review. Sales Management Software is of great help here to quickly run reports as needed.

In the world of sales a shift in the balance of time spent with customers as opposed to administration can have a big positive impact on profitability.