You need your customers more than they need you!

Today customers have more choices than you in the market. Customers can easily find whatever they need from anywhere and at anytime. So it is easy for them to find a suitable, less expensive and more valuable product than you finding more prospective customers.

Take an example where you are a customer of some company. You collect more information about what you want to buy and what offers are provided plus you also see how much reliable and cost effective the product is. That’s because you know that no matter what, you will not compromise in buying it and will make sure to buy the right one that is going to be useful. The same applies to your customers too.

So when a customer tries to find some product or goods, he would simply go to Google first and type in what he is looking for. He would get a list of companies that would offer him the product. He will try accessing the first few and explore the details. He may even try calling the phone numbers available on the website. Imagine that he would access your website here. What if that it is after office hours and there was nobody to pick up that phone at your office? Yours may be a small company not having the 24 hours call center team. Does that mean you are going to miss out that important lead? Definitely YES! The customer would simply browse few more websites and contact your competitors. That’s simple. He may never call you back and you would never even know that you missed a lead.

So what kind of solution can help your company to get these leads? Maple CRM offers Zipdial Integration that lets you have a 24 hour toll free number for your company. Whatever time the lead tries to call your company on that number, the information is tracked in the CRM and Maple can send a quick message to you either on email or SMS. This would let you contact the customer immediately or according to your convenient time. Maple ensures you that you will never miss a lead who is trying to contact you.

What if the customer sends an email instead of calling? Do we have any solution for that? Oh Yes! We have something similar to the above solution called Website Integration, where in whenever the customer sends a message through your website, it will automatically be captured in the CRM system and instantly an email or an SMS can reach you or the desired sales executives to call back the customer. That’s again a solution for you to never miss out any lead and to contact the customer immediately and not letting it go off to your competitor.

For more questions, regarding this feature or anything about the Maple CRM product, kindly write to us at

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Remember that you need your customers more than they need you!


Maximize Lead Conversions

In today’s competitive business, companies invest lot of money to generate leads. With many options to bring in more leads like mobile, social media, internet, text messaging etc.

So what happens to the inbound leads once you get them? Lead are useless without it being successful conversion. So what are the steps that can be taking to find higher conversion rates.

  • According to the study made on lead conversion, it seems that the possibility of lead conversion increases if the lead is called within 5 mins rather than later. So calling leads immediately could give good response from the lead and avoids the chances of your competitor calling them before you do.
  • Concentrate on contacting the lead and converting them and not count how many leads you have got. More conversations with leads means less time to close the lead to sales.
  • Do not give a chance of missing a lead. Even when you are away from desk or you are on a weekend, make use of cell phone. In this age of mobility, there can be no excuse of missing an incoming lead. Regardless of you being anywhere, make an immediate phone contact with the lead.
  • Not all the leads are converted in the first call itself. So there needs to be a regular followup method in reaching the leads and convincing them for the sale. Many CRM systems provide such capabilities of tracking the re-attempts and providing reminder creation options.
  • CRM systems may help you in a great way to get your leads and give the details to you in minutes. With the stored information, you need to quickly act back and tackle the customer. So the CRM system sounds to be a great benefit only when you make use of it in the right way.

Remember that generating leads takes a lot of effort and money. So you need to make use of each lead for conversion. Make use of CRM or lead management systems that will immediately connect you with leads by phone and help you close more sales and maximize your revenue.


CRM leads and contacts

Sales pipeline in any CRM deals with leads, opportunities, contacts and accounts. A lead record is created when an individual shows interest in your service or you contact him for offering service. The lead is a very light weight source in CRM which may or may not get business.

The sales team uses this lead for connecting and offering the business service and trying to convert it into business. If there is any further interest shown by the lead, it could be then converted to ‘opportunity’. An opportunity contains additional information of what product or service he is interested, possible time for conversion etc. The opportunity can then be closed by the sales team or it can continue to be a business.

A contact in CRM is an individual having primary contact address. In the sales pipeline, a lead can directly moved to contact skipping the opportunity stage.

Getting leads has different means. It could be through the pile of contacts that you have received by a survey or by attending tradeshows, or directly purchasing leads. So with this set of leads, the sales team can work on to qualify the promising ones and dump the rest. The important feature of the lead management is that you have sorting and grouping option which helps for categorizing.

Lastly, the account record in the CRM system manages the complete life cycle of a company(your client). All the company related information is stored and accessed whenever required. Service tickets, activities and assignment, schedules and tracking act as an important feature in account management.

So leads could be referred as temporary lists and contacted ones could be moved to a different stage, remaining still stays in the lead list or could be dumped. Do regular housekeeping on all the leads, contacts and accounts so that you have updated and clear customer related information.


Benefits of Good CRM

Customer Relationship Management (CRM) Softwares refers to a technological solution that help businesses manage customer relationships in an organized way. CRM softwares are considered as a tool that improves productivity and overall business functionality. It offers no of benefits to business.

1. Saves time – CRM automates day to day business tasks, allowing people to concentrate on their core business rather handling administrative tasks. Sales People can send more time on potential leads and customers.

2. Saves money – Efficient CRM system can help you save a lot of money. With Cloud CRM’s you do not need to invest on high level desktop CRM applications. All you would need is a computer and internet connection. No installations, upgrades or maintenance required. No need of transferring information to one department to another or to another branch. Everything is available in your CRM system and you just need to access it.

3. Quick and professional – With CRM system, you have all the data front of you whenever you need it. You do not have run through all your notes and excel sheets to get any detail when a customer calls you. You can give a better service in less time and your customer are happy with your instant replies.

4. Secure – All the data of your leads and customers are stored securely in your CRM system. You don’t have to worry about loosing any of your post-it notes that you had made a note of or in finding the right excel sheet. No worries about system crashing when you are using an online CRM. With CRM, information is stored in a centralized database allowing secure user access.

5. Convenient – If the all your staff is using the same CRM, then it is easy to share the information in the CRM system. Many CRM softwares offer email and sms options, thus simplifying your work. Nowadays, you have CRM softwares which are accessible from mobile devices, so that you can access the software from anywhere anytime. You can even add quick notes right from your prospect’s office.

6. Efficient Lead Generation – A good CRM can help you to generate leads very quickly. For instance, many CRM softwares are integrated into websites and social media campaigns which reates leads and assigns to the sales person immediately. Thus sales team can concentrate on hot leads to find fruitful results. Also all the activities can be easily tracked and have up to date information in the system.

7. Forecasting and Reports – With all the information that are put in the CRM system, it is easy to track each leads, salespersons activities, track performance etc. Reports can be generated for forecasting and analysis. This would help you to make better business decisions based on the analysis.

Lead Management CRM

Lead Management is an important process in the business life cycle. Most businesses spend a huge deal of effort planning and developing lead management strategies. It is essential for any business to understand and know which stage the potential lead is at and what are the key tactics that have got the lead till there. The system can help you to ensure that sales leads are followed-up, pipelines are being managed and goals are being met.

Without a good lead management system, keeping track of meetings, follow-up calls and details about your prospective customers can be very difficult. Lack of good lead management system may become the cause of loosing the customers and may end up in loosing the revenue from it.

With the concept of CRM, the lead management system has become the part of the sales culture in automating the sales and marketing techniques and has provided a flexible tool enabling sales rep and marketers to use the system effectively.

At Maple CRM, we continuously look for ways to provide useful tools that can help sales people in their workflow. If all the details of the leads are managed at one place, and still be able to add more information pertaining to the lead and with options to assign the lead to other executives, then the system is going to be a valuable resource. Thus increasing the productivity of the business.

Capturing and nurturing a customer’s interest is of prime importance in Maple. Maple enables owners to streamline and organise the process of converting the prospective customers into clients. After getting in touch with the contact, a sales agent can add notes and personal data to client records. Maple focuses on building a relationship with each prospective customer in a way that their interest develops into an opportunity for sales.

As a marketing and Sales management tool, Maple CRM supports the below features:

  • Capability to build contacts from website, email or spreadsheets (MS Excel file)
  • Email and SMS Campaigns powered with multiple template configuration support.
  • Product Catalog support and provision to build and send quotations.
  • Lead Classification based on various criterias like customer interest factor and market conditions. Maple supports Tagging, a very useful feature in this aspect.
  • Lead to Sale funnel management which enables the top management to understand the impact of Campaigns.

Online CRM For Business

Maple is a CRM software product which manages the complete life cycle of a customer. With maple, you don’t have to worry about both time and customer management. Maple enables you to create and sustain relationship with your customer with an easy to use tool thus helping you to get business success.

In today’s fast moving competitive world, holding on to a customer for business growth is very much necessary. And the customers need to be treated as kings so that they always reach you instead of your competitors. For this, your business needs to have a complete 360 view of your customers.

Maple CRM being a web based CRM software product helps in streamlining you day to day business activities with its various features serving all type of industries and focusing on sales, marketing and customer service automation. Maple provides a business strategy that could be used by small to large companies and can turn customer management into easiest thing in the world.

Key Features

Leads and Contact Management: Maple lets you manage all your leads and contacts easily without much of effort. You can easily search for the lead and its details anytime when required.

Customer Support: It is easy to provide customer service using Maple. Your customer will be satisfied with the timely response and up-to-date information maintenance.

Sales Force Automation: Maple lets your effectively manage your complete sales life cycle and improves the performance. It allows you to generate automatic leads from webapges or telephonic services like Zipdial. Thus saving time in creating automatic leads and also by not missing any opportunity.

Marketing Automation: You can classify your leads based on their interest in your business products or service and target them with promotional offers. Send instant email to them and can also make use of templates to save time.

Supports Employees: Maple gives your business team a tool where they can store all the information about their leads or customers and maintain up-to-date information. Whenever the customer data is required it is available to them by just few clicks. They can easily track and maintain details which helps in increasing effectiveness during customer interactions.

Reports for Analysis: Generate any kind of reports based on your requirement thus helping you to monitor your business activities and also growth.

Visit Maple CRM at for more information.